LOVE CAGE: Identity "The Power of Surrender"
The visual identity is a candid treatment of a particularly controversial theme. One of our goal's for our brand strategy was to connect the world of BDSM with a consumer that may have never purchased lingerie before.
We produced & designed woven labels, hangtags, advertising campaigns, promotional materials, a new online presence.
CREDITS:
Director - Ben Pattereson
Executive Producer - Suki Sohn
Photography - Phil Walters
Production Manager - Michael Maurer
Art Direction - Matthew Sablan
Producer - Willem Holzer
Design - Chris Albo, Matthew Sablan, Djeison Canuto, Michael Maurer
Animator - Nicholas Principe, Matthew Sablan
BRAND BOOK:
Art Direction — Matthew Sablan
Design — Chris Albo, Djeison Canuto
Producer — Michael Maurer
Photography - Phil Walters
LOOK BOOK:
Art Direction — Matthew Sablan
Design — Chris Albo, Djeison Canuto
Producer — Michael Maurer
PROMOTIONAL MATERIALS:
Animation — Nicholas Principe, Matthew Sablan
Producer — Willem Holzer
NYLFW: Event"The Power of Surrender"
